Steele’s & Deals Name Change Reflects Retailer’s Plan to Deliver Great Value and Branded Products to Local Shoppers

Mar 24, 2014
The Hilco Global Retail Group announced today that it will rebrand its recently acquired Steele’s retail stores as Steele’s & Deals.

New Owner Hilco Global makes several management announcements along with the name change.

Chicago, IL - March 21, 2014 –The Hilco Global Retail Group announced today that it will rebrand its recently acquired Steele’s retail stores as Steele’s & Deals. The company also made several announcements about key executive leaders who will take over new management roles at the retail chain.

The newly branded Steele’s & Deals name is being launched to more directly and accurately communicate the outstanding value that customers will find on a broad assortment of merchandise offered at each  store.  Michael Keefe, President and CEO of the Hilco Retail Group (the new owners of Steele’s & Deals) said, “We believe that this name change clearly positions our stores with local customers as a terrific off-price department store, selling brand name family apparel, shoes, accessories and home décor at deep discounts off  traditional department store prices.”  Keefe went on to say, “It is our aim to introduce additional brands and value priced merchandise, which will encourage shoppers to visit their local Steele’s & Deals stores often. Hilco is in the unique position of being able to leverage our considerable retail expertise and our access to many diverse merchandise channels in order to complement our current Steele’s & Deals buying operation in New York.”

Mr. Keefe announced several important changes to the team that will take over the day-to-day management of Steele’s & Deals.  “I’m pleased to announce that the merchandising office of Steele’s & Deals will be run by Bob Naylor who has been promoted to Senior Vice President, General Merchandise Manager, and that operations will be overseen by Raymundo Armendariz, as Senior Vice President, Chief Operating Officer.

Mr. Naylor has been a key member of the Steele’s management team having served as VP, Divisional Merchandise Manager.  Naylor has been a long time retail executive having held positions at Macy’s and Federated Department stores.  

Mr. Keefe said “Bob’s experience with the current organization, coupled with his tremendous retail skills, provides critical continuity within the merchandising process.”  Commenting on his new position, Mr. Naylor said, “The acquisition by Hilco Global presents extraordinary possibilities as we continue to develop our brand and serve our customers. The combination of two great organizations not only reinforces and complements existing strengths, but also creates unprecedented opportunities.”

As Chief Operating Officer, Raymundo Armendariz brings to his role very substantial retail operations experience, including over 10 years of service with Levitz Furniture. Mr. Armendariz stated, “By providing consumers with a great selection of quality merchandise at very affordable prices, Steele’s & Deals stores fill an important need in their communities.”

About Hilco Global:  Hilco Global www.hilcoglobal.com is the world’s preeminent authority on helping businesses to maximize the value of their assets. Hilco Global is considered a world-class company, having earned this reputation after decades of providing strategic solutions and financial results for healthy and distressed companies including working to reinvigorate going concern retail operations and established growth oriented businesses. Hilco Global has built a comprehensive retail practice that delivers a full complement of asset valuation, asset monetization, and advisory solutions. These Hilco companies provide a range of integrated services including valuation; acquisition and disposition; private equity investment; and, advisory-consultative solutions.  Leveraging a team of retail experts, Hilco focuses on creating and implementing retail strategies and operational changes that bring practical, real value to increase profitability.  In addition, Hilco Global has participated in equity investments in many prominent brands including Polaroid, Miss America, Halston, The Sharper Image, Linens-N Things, Ellen Tracy and Frederick’s of Hollywood.

The new Steele’s & Deals brand is planned to be rolled out at the following locations.

Steele's & Deals

1909 N. Saint Marys St.

Beeville

TX

78102

Steele's & Deals

3100 N. Main St Ste 103

Taylor

TX

76574

Steele's & Deals

1203 N Hobart St. Ste 2

Pampa

TX

79065

Steele's & Deals

1402 Mockingbird Ln Ste. 1A

Sulphur Springs

TX

75482

Steele's & Deals

1007 E Milam St

Mexia

TX

76667

Steele's & Deals

701 N. International Blvd

Hidalgo

TX

78557

Steele's & Deals

1715 W Expressway 83

Penitas

TX

78576

Steele's & Deals

2301 S Brahma Blvd, Unit C

Kingsville

TX

78363

Steele's & Deals

1404 W. Dickinson Blvd

Fort Stockton

TX

79735

Steele's & Deals

3500 W. 7th Ave Ste 1

Corsicana

TX

75110

Steele's & Deals

400 Georgia Ave

Bogalusa

LA

70427

Steele's & Deals

1401 N Turner St Suite B

Hobbs

NM

88240

Steele's & Deals

2270 E Main St

Uvalde

TX

78801

Steele's & Deals

3801 North St, Suite 12

Nacogdoches

TX

75965

Steele's & Deals

676 S Jefferson Ave

Mount Pleasant

TX

75455

Steele's & Deals

905 S Muskogee Ave Ste C

Tahlequah

OK

74464

Steele's & Deals

2302 Hwy 82 W Suite B

Greenwood

MS

38930

Steele's & Deals

1318 Industrial Rd

Emporia

KS

66801

Steele's & Deals

850 W Hwy 77 Ste C

San Benito

TX

78586

Steele's & Deals

903 Market Place

Alexander City

AL

35010

Steele's & Deals

2013 N Main St

Miami

OK

74354

Steele's & Deals

1959 Prospect Blvd

Houma

LA

70363

Steele's & Deals

2801 Hwy 180 E Ste 2

Mineral Wells

TX

76067

Steele's & Deals

1500 E Court St Ste 800

Seguin

TX

78155

Steele's & Deals

1701 Fairway Drive, Ste 16

Alvin

TX

77511

Steele's & Deals

1404 W Moore Ave, STE C

Terrell

TX

75160

Steele's & Deals

328 Homer Rd.

Minden

LA

71055

Steele's & Deals

2033 E Madison Ave

Bastrop

LA

71220

Steele's & Deals

617 Cresswell Ln

Opelousas

LA

70570

Steele's & Deals

3465 Highway 1 South

Donaldsonville

LA

70346

Steele's & Deals

311 South Drive Ste 311B

Natchitoches

LA

71457

Steele's & Deals

900 N. 5th St Suite 13

Leesville

LA

71446

Steele's & Deals

1408 N. Main St.

Guymon

OK

73942

Steele's & Deals

1096 N. Hills Shopping Center

Ada

OK

74820

 

Media Contact:
Gary Epstein
Hilco Global
Office: 847-418-2712
Email: gepstein@hilcoglobal.com