Hilco Global Reinvents the Sharper Image BrandSharper Image Logo

The Sharper Image, a 30 year old, 184 store, 2000 employee retailer of gadgets such as massage chairs and robotic vacuum cleaners suffered a liquidity crisis after years of declining sales and the inability to reorganize and sell itself to a financial or strategic buyer. The company filed for bankruptcy protection in 2008 amidst a wave of retail bankruptcies that also claimed storied names like Linens n Things, Circuit City and, more recently, Borders and Filene’s/Syms. Hilco Global managed the bankruptcy liquidations of all these retailers and, in several cases, purchased inventory, real estate and brand names intending to restructure and reinvent the brands. The Sharper Image was among the acquisitions by Hilco Global.

Hilco Global immediately sold all of the retail inventory and closed the 184 stores. A Hilco Global brand revitalization team then formulated and executed a licensing-driven strategy to rebuild the brand. The effort succeeded, resulting in the sale of intellectual property assets, including the brand name, to Iconix in 2011. Today, The Sharper Image is a vibrant brand once again, with products being sold online at www.sharperimage.com, via mail order and in retail stores like Bed Bath & Beyond, Bloomingdale’s and Lord & Taylor.

 

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