Hilco Global Guides Fashion Retailer Through Bankruptcy ProcessSimply Fashion Logo

Among the many retailers to feel the ripple effects of cautious consumer spending, women’s clothing retailers Simply Fashion filed for chapter 11 bankruptcy protections shortly after the beginning of 2015. With a long-standing expert reputation in the liquidation industry, Hilco Merchant Resources acted in a joint venture with Gordon Brothers Group to run the going out of business sales at the 243 retail locations. The company had been losing millions of dollars over the past several years and from 2012 to 2014 they closed nearly 120 unprofitable stores.

In addition to Hilco Merchant Resources’ expert liquidation history, Hilco Streambank was brought along to also help manage the sales of Simply Fashion’s intellectual asset portfolio. Streambank was able to quickly assess the situation and enact a strategic approach to spreading awareness of the assets available for sale. Through their diligence and well-placed marketing tactics Hilco Streambank was able to efficiently find a buyer and close the sale.

 

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