Nobody predicted the breadth and depth of the Great Recession of 2008 as it exceeded all other recessions dating back decades to the depression of the 1930s. The cyclical volatilities of our economy have produced downturns of varying degrees throughout history, but hopefully we learn lessons along the way to guide us during future challenging economic upheavals

In this article, we explore the unprecedented circumstances in which businesses typically reliant upon the highly predictive nature of forecasting models now find themselves, and the steps they must take to ensure short- and long-term success amidst the current crisis.